An 'influencer' degree? Colleges bet on content creator major as critics question its value
- Arizona State University has launched a new bachelor’s degree in content creation through its Walter Cronkite School of Journalism and Mass Communication.
- The program includes coursework similar to ASU’s mass communication and media studies degree, with added electives in podcasting, studio production and on-camera presence.
- The announcement drew criticism from people who questioned whether content creation is a legitimate profession and whether a college degree is useful for a social media career.
- The AP report says ASU is not the first university to offer content creation courses or a program in the field.
- The story places the move in the context of universities competing for fewer students and introducing majors aimed at today’s job market.
Arizona State University has introduced a new bachelor’s degree in content creation through its Walter Cronkite School of Journalism and Mass Communication. The university says the program shares much of its structure with the school’s mass communication and media studies degree, but adds specialized classes in podcasting, studio production and on-camera work.
The program has drawn swift criticism from some observers, including people who question whether content creation should be treated as a serious profession and whether a college degree is necessary for that career path. ASU declined to be interviewed for the story.
The AP report says ASU is not alone. Other universities have already added content-creation courses, and colleges are increasingly rolling out new majors aimed at preparing students for modern career paths as they compete for a shrinking student pool.
Market impact: neutral. The article is centered on higher-education program design and does not describe a direct effect on stocks, crypto, gold or foreign exchange.
“网红”学位？高校押注内容创作者专业，质疑者则怀疑其价值
亚利桑那州立大学近日通过其沃尔特·克朗凯特新闻与大众传播学院，开设了新的内容创作学士学位。学校表示，这一项目与大众传播和媒体研究专业有较多重叠，但增加了播客、演播室制作和镜头前表现等专项课程。
这一消息很快引来批评，一些人质疑内容创作是否应被视为一门正式职业，也有人怀疑进入社交媒体行业是否真的需要大学学位。报道提到，亚利桑那州立大学拒绝就该项目接受采访。
AP指出，这并不是第一所提供内容创作课程的高校。随着高校争夺数量减少的学生群体，越来越多大学正在推出面向当下就业市场的新专业。
市场影响：中性。报道聚焦高等教育专业设置，本身未显示对股票、加密货币、黄金或外汇市场有直接影响。