As Trump Media scraps some businesses, it doubles down on Truth Social and the president
- Trump Media said it is unwinding much of its expansion into unrelated businesses and focusing again on its core social media platform, Truth Social.
- The company plans to sell a paid service, Truth API, that gives customers faster access to President Donald Trump’s posts and other top accounts on the platform.
- Chief executive Kevin McGurn said the service has already signed up several high-speed trading firms, with monthly fees ranging from $60,000 to $100,000.
- Trump Media reported another quarterly loss and said it has lost more than $1 billion since the start of last year.
- The company’s stock has fallen sharply from its post-IPO levels, and its business remains heavily tied to Trump’s public profile and presidency.
Trump Media is scaling back parts of its earlier push into unrelated businesses and returning to the platform that made it known: Truth Social. The company says it wants to build around the flow of posts from President Donald Trump, who remains its biggest draw and central business asset.
A new paid product called Truth API will give customers faster access to Trump’s posts and other popular accounts. McGurn said several high-speed trading firms have already signed on, paying between $60,000 and $100,000 a month. The company is also pitching the service to data center companies, news organizations and developers of large language models.
The move comes as Trump Media continues to lose money and its stock has fallen sharply from its early 2024 high. For markets, the new service is a potential short-term positive for the stock because it could lift revenue, but the company’s large losses and dependence on Trump’s political profile keep the longer-term outlook uncertain.
随着特朗普媒体放弃部分业务，它正加码Truth Social和总统
特朗普媒体正在收缩此前扩张到的一些无关业务，重新回到让它出名的产品 Truth Social。公司表示，新的经营重点将围绕总统特朗普发帖的传播流展开，而特朗普仍是平台最大吸引力和核心资产。
公司推出了一项名为 Truth API 的付费产品，向客户提供更快获取特朗普帖子及其他热门账号内容的权限。麦格恩说，已有几家高频交易公司签约，每月支付6万到10万美元。公司还在向数据中心企业、新闻机构以及大型语言模型开发者推广这项服务。
这一调整发生在特朗普媒体持续亏损、股价较2024年初高点明显回落的背景下。就市场影响而言，这项新服务对股票可能构成短线利好，因为它有望提升收入；但公司仍然亏损较大，而且对特朗普个人影响力依赖很深，长期前景并不稳固。