As Trump Media scraps some businesses, it's doubling down on Truth Social and the president
- Trump Media is unwinding much of its expansion into unrelated businesses and refocusing on its original social media operation, Truth Social.
- The company has launched a paid service, Truth API, that gives customers faster access to President Donald Trump’s posts.
- Chief executive Kevin McGurn said the service has already signed up high-speed trading firms, with monthly fees ranging from $60,000 to $100,000.
- Trump Media reported another quarterly loss of $238 million and said it has lost more than $1 billion since the start of last year.
- The company’s shares have fallen sharply from their post-listing high, and the new service is meant to help lift revenue that remains well below its losses.
- The move has drawn ethics concerns from Democrats and government watchdogs, while the White House says there is no conflict between Trump’s public role and private business interests.
Trump Media & Technology is retreating from several newer business lines and putting more weight on Truth Social, the platform built around Donald Trump. The company said it is selling faster access to the president’s posts through a new service called Truth API, which it says can also serve traders, media companies, data center firms and developers of large language models.
The company’s new chief executive said several high-speed trading firms have already signed up, paying monthly fees of $60,000 to $100,000. Trump Media argues the service is a new revenue source with room to grow, but critics say the arrangement raises ethical questions because it monetizes access to posts from a sitting president.
Trump Media’s financial results remain weak. It reported a quarterly loss of $238 million and said it has lost more than $1 billion since the start of last year. The company’s stock has also fallen sharply from its 2024 debut peak, leaving investors uncertain about its longer-term prospects.
From a market perspective, the move is potentially mixed for Trump Media shares: the new service could be supportive if it adds recurring revenue, but the company’s continuing losses, dependence on Trump’s political profile and possible legal or political scrutiny keep the outlook uncertain.
特朗普媒体放弃部分业务，转而加码Truth Social和特朗普本人
特朗普媒体科技集团正在退出若干新拓展业务，把更多资源重新押回由唐纳德·特朗普带动的 Truth Social。公司表示，正在通过一项名为 Truth API 的新服务出售对特朗普帖子更快的访问权，这项服务也面向交易员、媒体公司、数据中心企业和大语言模型开发者。
公司新任首席执行官称，已有多家高频交易公司签约，月费在 6 万到 10 万美元之间。特朗普媒体把这项服务视为新的收入来源，但批评者认为，这种安排把对在任总统帖子的访问变现，带有明显的伦理争议。
不过，特朗普媒体的财务状况仍然疲弱。公司公布的季度亏损为 2.38 亿美元，并称自去年年初以来累计亏损已超过 10 亿美元。其股价也较 2024 年上市后的高点大幅回落，令外界对其长期前景持谨慎态度。
就市场影响看，这一动作对特朗普媒体股价的影响偏中性到略偏利好：如果新服务带来稳定收入，可能提供支撑；但持续亏损、对特朗普个人影响力的依赖，以及潜在的政治和法律审视，仍使前景不确定。