Federal Trade Commission and 22 states sue Amazon over inflated advertising prices
- The Federal Trade Commission and 22 states filed a lawsuit against Amazon, alleging it defrauded advertising customers.
- The lawsuit claims Amazon overcharged 1.2 million advertising customers by misleading them on auction prices.
- The complaint states that Amazon inflated auction prices while claiming to offer competitive prices.
- FTC Chairman Andrew Ferguson highlighted the significant impact of Amazon's alleged deceptive conduct on its advertising customers.
- In response, Amazon denied the allegations, stating the FTC's claims are based on simplified communications.
The Federal Trade Commission (FTC) and a coalition of 22 states have initiated a lawsuit against Amazon, claiming the company engaged in deceptive practices that defrauded its advertising customers. The lawsuit was filed in the U.S. District Court for the Western District of Washington and alleges that Amazon misled 1.2 million customers regarding the prices of online ad auctions.
According to the complaint, Amazon falsely advertised competitive pricing on various advertising products while actually inflating auction prices. FTC Chairman Andrew Ferguson remarked on the potential widespread impact of such conduct by one of the world's largest online retailers, emphasizing the financial implications for misled advertising customers.
In response to the allegations, Amazon released a statement asserting that the FTC's claims are based on a limited interpretation of communications and that the accusations of a company-wide effort to deceive are unfounded.
联邦贸易委员会及22个州起诉亚马逊虚高广告价格
联邦贸易委员会（FTC）及22个州组成的联盟对亚马逊提起诉讼，声称该公司从事欺诈行为，欺骗其广告客户。诉讼在华盛顿西区美国地方法院提起，指控亚马逊在在线广告拍卖价格上误导了120万客户。
根据投诉，亚马逊虚假宣传其在多种广告产品上提供竞争价格，而实际上抬高了拍卖价格。联邦贸易委员会主席安德鲁·弗格森强调，作为全球最大在线零售商之一，这种行为可能对被误导的广告客户造成广泛的财务影响。
作为对指控的回应，亚马逊发表声明，称联邦贸易委员会的指控基于有限的沟通解读，并且对公司整体欺骗行为的指控是毫无根据的。