Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship
- Good Good Golf ended its partnership with Callaway on Thursday and withdrew as title sponsor of a PGA Tour event scheduled for November in Austin, Texas.
- The fallout stems from a video posted on August 20 featuring Good Good founder Garrett Clark shoving colleague Alexis Miestowski to the ground while she reached for a Callaway driver.
- The video was deleted the same day it was posted, but continued circulating on social media despite apologies from both Good Good and Callaway.
- Callaway CEO Chip Brewer acknowledged the company approved the video before posting and committed $1 million to organizations working to prevent violence against women.
- Golf Channel cancelled the Big Break x Good Good reality series for this year, and multiple retailers including Dick's Sporting Goods removed Good Good apparel from their stores.
Good Good Golf, a popular YouTube golf content creator, lost its sponsorship partnerships on Thursday following backlash over a promotional video for a Callaway driver. The video, posted on August 20, depicted Good Good founder Garrett Clark shoving colleague Alexis Miestowski to the ground as she attempted to touch the golf club. Though deleted the same day, the video continued circulating on social media, prompting apologies from both Good Good and Callaway that failed to quell criticism.
The consequences escalated rapidly. Callaway announced it was ending its three-year sponsorship with Good Good effective immediately, while Good Good withdrew as title sponsor of the PGA Tour's new November tournament in Austin, Texas. Callaway CEO Chip Brewer acknowledged the company had approved the video before posting and committed $1 million to organizations preventing violence against women. Golf Channel cancelled the Big Break x Good Good reality series for the year, and retailers including Dick's Sporting Goods removed Good Good apparel from their stores.
Good Good founder Clark released an eight-minute video Wednesday calling the advertisement "the worst ad known to man" and stating the reaction reflected values the organization does not support. The PGA Tour, which had embraced content creators in recent years, said it agreed with Good Good's decision to focus on organizational reflection and culture.
Good Good不再担任PGA巡回赛赛事冠名赞助商 并失去卡拉威赞助
知名YouTube高尔夫内容创作者Good Good高尔夫因一段卡拉威球杆宣传视频引发的强烈反弹，周四失去了赞助合作。该视频8月20日发布，显示Good Good创始人加勒特·克拉克将同事亚历克西斯·米斯托夫斯基推倒在地，当时她试图触碰该球杆。尽管视频当天被删除，但继续在社交媒体上传播，来自Good Good和卡拉威的道歉未能平息批评。
后续影响迅速扩大。卡拉威宣布立即终止与Good Good为期三年的赞助关系，Good Good则退出了PGA巡回赛11月在德州奥斯汀举办的新赛事的冠名赞助。卡拉威首席执行官奇普·布鲁尔承认公司在发布前批准了该视频，并承诺向防止针对女性暴力的组织捐赠100万美元。高尔夫频道取消了今年的《大突破x Good Good》真人秀系列，迪克体育用品等零售商从门店撤下了Good Good服装。
Good Good创始人克拉克周三发布了一段八分钟的视频，称该广告是"人类已知最糟糕的广告"，并表示反应所反映的价值观不代表该组织的立场。近年来一直支持内容创作者的PGA巡回赛表示，同意Good Good专注于组织反思和文化建设的决定。