Influencers and Tennis Etiquette Become Hot Topics at the US Open
- The number of content creators credentialed to cover the U.S. Open has doubled from the previous year.
- Chair umpire Kader Nouni admonished influencers in a suite for recording a video during a point, and another incident involved using a bright ring light for photos.
- Naomi Osaka reported hearing shouting from influencers during her first-round match that disrupted her focus.
- Chair umpire Marijana Veljovic asked fans multiple times to be quiet during Osaka's second match.
- The U.S. Tennis Association began inviting content creators to increase audience reach and promote the sport's growth.
- Osaka acknowledged the potential benefits of creators promoting tennis but emphasized the need for better management and adherence to etiquette rules.
The U.S. Open has seen a significant increase in content creators and influencers granted access to cover the tournament, with the number of credentialed creators doubling from the previous year. This expanded presence has created disruptions during matches, raising concerns about tennis etiquette and player focus.
Several incidents have been documented, including chair umpire Kader Nouni admonishing influencers in a suite for recording video during an active point, and another incident involving the use of a bright ring light for photography. Naomi Osaka specifically noted hearing shouting from influencers during her first-round match that clearly disrupted her concentration. In her second match, chair umpire Marijana Veljovic had to repeatedly ask fans to be quiet.
The U.S. Tennis Association began inviting content creators last year as part of a strategy to reach new audiences and promote the sport's growth. While players like Osaka acknowledge the potential benefits of creators introducing tennis to their audiences, she emphasized that the practice requires better management and education about tennis rules and etiquette to be effective.
网红和网球礼仪成为美网热议话题
美网向内容创作者和网红提供的访问权限大幅增加，获得证件的创作者数量较去年翻倍。这种扩大的参与度在比赛中造成了干扰，引发了对网球礼仪和运动员专注力的担忧。
已记录的多起事件包括主审判员卡德·努尼对包厢内在进行中的比赛中录制视频的网红进行训斥，以及另一起涉及使用强光灯拍照的事件。大坂直美特别指出在首轮比赛中听到网红的喧哗声，这明显打扰了她的专注力。在她的第二场比赛中，主审判员玛丽亚娜·维尔约维奇不得不多次要求观众保持安静。
美国网球协会从去年开始邀请内容创作者，作为吸引新观众和推动网球运动发展的战略的一部分。虽然大坂直美等运动员承认创作者将网球介绍给其观众的潜在益处，但她强调这种做法需要更好的管理和关于网球规则与礼仪的教育才能有效进行。