Juul Gets FDA Approval to Sell Updated Vaping Device with Age-Gating Technology
- The FDA approved Juul Labs to sell an updated e-cigarette called Juul2, marking the first new version of the company's top-selling device in over a decade.
- The new device includes an optional age-verification system via an online app designed to prevent underage use.
- Juul plans to market the device with updated tobacco and menthol-flavored cartridges, and seeks FDA authorization for additional flavors targeted at adult consumers.
- According to company studies reviewed by the FDA, between 20% to 50% of smokers using Juul products were able to stop smoking within six weeks.
- Juul has faced significant legal challenges, laying off hundreds of employees while paying approximately $3 billion to settle government and private lawsuits over teen use of its products.
The Food and Drug Administration approved Juul Labs on Friday to sell an updated version of its e-cigarette device called Juul2, which includes an optional age-verification system designed to prevent underage use. This marks the first time the company has launched a new version of its top-selling vaping device since its introduction over a decade ago.
The new device will be marketed with updated tobacco and menthol-flavored cartridges. Juul's CEO K.C. Crosthwaite stated the company plans to seek authorization for additional flavors beyond tobacco and menthol targeted at adult nicotine consumers. The company discontinued several flavors including mango, mint, and creme in 2019, which had driven most of its sales but were popular among teens.
According to company studies reviewed by the FDA, between 20% to 50% of smokers who used Juul products were able to stop smoking at the end of six weeks, with quit rates varying based on flavors used. The FDA has authorized a handful of e-cigarettes to help adult smokers quit or reduce cigarette use. The approval is not an endorsement, and the FDA emphasizes that people who do not smoke should not use Juul or any other e-cigarettes.
Juul has faced significant legal and business challenges in recent years, laying off hundreds of employees while paying approximately $3 billion to settle government and private lawsuits over teen use of its products. The company is no longer the top-selling e-cigarette brand in the U.S., trailing Vuse, which is sold by tobacco giant Reynolds American.
Juul获FDA批准销售配备年龄验证技术的更新款电子烟设备
美国食品药品监督管理局（FDA）周五批准Juul Labs销售名为Juul2的更新款电子烟设备，该设备包含可选的年龄验证系统，旨在防止未成年人使用。这是该公司十多年来首次推出其畅销电子烟设备的新版本。
新设备将以更新的烟草和薄荷味烟弹进行销售。Juul首席执行官K.C. Crosthwaite表示，公司计划寻求FDA批准针对成人尼古丁消费者的其他口味。公司在2019年停止销售芒果、薄荷和奶油等多种口味，这些口味曾推动了公司的大部分销售但在青少年中很受欢迎。
根据FDA审查的公司研究，20%至50%使用Juul产品的吸烟者能够在六周内戒烟，戒烟率因所用口味而异。FDA已批准少数几种电子烟用于帮助成人吸烟者戒烟或减少香烟使用。该批准不构成认可，FDA强调不吸烟的人不应使用Juul或任何其他电子烟。
Juul近年来面临重大法律和商业挑战，裁员数百人，同时支付约30亿美元以解决与青少年使用其产品相关的政府和私人诉讼。该公司不再是美国销售最多的电子烟品牌，落后于烟草巨头雷诺兹美国公司销售的Vuse。