Kellogg says it's removing artificial dyes from cereals by the end of this year
- Kellogg will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule.
- The company has identified fruit- and vegetable-based juices to provide colors for its cereals.
- Kellogg is also removing BHT, an artificial preservative, from the small number of cereals that still contain it.
- The decision comes in response to consumer demand for foods with simple, recognizable ingredients.
- Retailers like Target and Walmart are also pushing for the removal of artificial colors from cereals.
Kellogg announced that it will remove artificial colors from all its cereals by the end of this year, accelerating its previous timeline set for 2027. The company has identified fruit- and vegetable-based juices that will be used to provide colors for products like Froot Loops and Apple Jacks.
In addition to the removal of artificial colors, Kellogg will also eliminate BHT, an artificial preservative, from the few cereals that still contain it. This move aligns with growing consumer demand for foods made with simple and recognizable ingredients.
Kellogg has faced increasing pressure to remove artificial ingredients from its cereals, a change that has already been implemented in other countries such as Canada. Retailers are also influencing this shift, with Target and Walmart announcing plans to stop selling cereals containing artificial colors in the near future.
凯洛格公司宣布将在年底前移除谷物中的人工色素
凯洛格公司宣布将在年底前移除所有谷物中的人工色素，比原定计划提前至2027年。该公司已确定使用水果和蔬菜汁为其产品如Froot Loops和Apple Jacks提供颜色。
除了移除人工色素，凯洛格还将从少数仍含有的谷物中去除人工防腐剂BHT。这一举措与消费者对简单、可识别成分食品的日益需求相一致。
凯洛格公司面临着越来越大的压力，要求其移除谷物中的人工成分，这一变化在加拿大等其他国家已经实施。零售商也在推动这一转变，塔吉特和沃尔玛已宣布计划在不久的将来停止销售含有人工色素的谷物。