Kellogg to Remove Artificial Dyes from Cereals by End of Year
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule.
- The company plans to use fruit- and vegetable-based juices for coloring its cereals.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision follows consumer demand for simpler, recognizable ingredients and pressure from retailers and advocacy groups.
Kellogg announced on Thursday that it will remove artificial colors from all its cereals by the end of this year, accelerating its previous timeline set for 2027. The company has identified fruit- and vegetable-based juices that will provide the distinctive colors for cereals such as Froot Loops and Apple Jacks.
In addition to the removal of artificial colors, Kellogg will also eliminate BHT, an artificial preservative, from the small number of cereals that still contain it. The company's Chief Growth Officer stated that they are proud to meet consumer expectations for foods made with simple, recognizable ingredients sooner than planned.
Kellogg has faced increasing pressure to remove artificial ingredients from its cereals, which has already happened in other countries like Canada. Retailers such as Target and Walmart have also announced plans to eliminate artificial colors from their products, contributing to the urgency of Kellogg's decision.
凯洛格将在年底前移除谷物中的人工色素
凯洛格于周四宣布，将在年底前移除所有谷物中的人工色素，比原定的2027年计划提前。该公司已确定使用水果和蔬菜汁为如Froot Loops和Apple Jacks等谷物提供独特的颜色。
除了移除人工色素外，凯洛格还将从少数仍含有BHT的谷物中去除这种人工防腐剂。公司的首席增长官表示，他们自豪能够比计划更早满足消费者对简单、可识别成分食品的期望。
凯洛格面临着越来越大的压力，要求其移除谷物中的人工成分，这在其他国家如加拿大已经实现。零售商如Target和Walmart也宣布计划从其产品中去除人工色素，这加速了凯洛格的决定。