Kellogg to Remove Artificial Dyes from Cereals by End of Year
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, ahead of its previously set deadline of 2027.
- The company has identified fruit- and vegetable-based juices to provide colors for cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision follows consumer demand for simpler, recognizable ingredients and pressure from retailers like Target and Walmart.
- Kellogg has faced ongoing pressure to eliminate artificial ingredients from its cereals, a move already implemented in other countries.
Kellogg announced on Thursday that it will remove artificial colors from all its cereals by the end of this year, a year ahead of its previously announced schedule. The company stated that it has identified fruit- and vegetable-based juices that will provide the distinctive colors for its cereals, including Froot Loops and Apple Jacks.
In addition to removing artificial colors, Kellogg is also eliminating BHT, an artificial preservative, from the small number of cereals that still contain it. The decision reflects a growing consumer preference for foods made with simple and recognizable ingredients.
Kellogg has faced increasing pressure to remove artificial ingredients from its products, a move that has already been implemented in other countries such as Canada. Retailers like Target and Walmart have also begun to take action, with Target announcing it would stop selling cereals containing artificial colors by the end of May, and Walmart planning to remove them from its store brands by January 2027.
凯洛格将在年底前移除谷物中的人工色素
凯洛格于周四宣布将在年底前移除所有谷物中的人工色素，提前于之前宣布的时间表。该公司表示，已确定使用水果和蔬菜汁为其谷物提供独特的颜色，包括Froot Loops和Apple Jacks。
除了移除人工色素外，凯洛格还将从少数仍含有的谷物中消除人工防腐剂BHT。这一决定反映了消费者对简单、可识别成分食品的日益偏好。
凯洛格面临着越来越大的压力，要求其从产品中去除人工成分，这一举措在其他国家如加拿大已经实施。零售商如Target和Walmart也开始采取行动，Target宣布将在5月底之前停止销售含有人工色素的谷物，而Walmart计划在2027年1月之前从其自有品牌中移除这些成分。