Kellogg to Remove Artificial Dyes from Cereals by Year-End
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, ahead of its previous 2027 deadline.
- The company has identified fruit- and vegetable-based juices to replace synthetic dyes in cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- Consumer demand for simpler, recognizable ingredients has driven this decision, according to Kellogg's Chief Growth Officer.
- Retailers like Target and Walmart are also pushing for the removal of artificial colors from their products.
Kellogg announced on Thursday that it will remove artificial colors from all its cereals by the end of this year, a year ahead of its initial plan to do so by 2027. The company has identified fruit- and vegetable-based juices that will provide the distinctive colors for cereals such as Froot Loops and Apple Jacks.
In addition to removing artificial colors, Kellogg stated it will also eliminate BHT, an artificial preservative, from the small number of cereals that still contain it. This decision aligns with increasing consumer demand for foods made with simple and recognizable ingredients.
Kellogg has faced significant pressure to remove artificial ingredients from its cereals, a move it has already implemented in other countries like Canada. Retailers have also begun to take action, with Target announcing it would stop selling cereals containing artificial colors by the end of May and Walmart planning to remove them from its store brands by January 2027.
凯洛格将在年底前移除谷物中的人工染料
凯洛格于周四宣布将在年底前移除所有谷物中的人工染料，这一计划比最初设定的2027年提前了一年。该公司已确定使用水果和蔬菜汁为Froot Loops和Apple Jacks等谷物提供独特的颜色。
除了移除人工颜色外，凯洛格还表示将从少数仍含有的谷物中消除人工防腐剂BHT。这一决定与消费者对简单和易识别成分的需求日益增加相一致。
凯洛格面临着移除谷物中人工成分的重大压力，这一举措在其他国家如加拿大已得到实施。零售商也开始采取行动，塔吉特宣布将在5月底之前停止销售含有人工颜色的谷物，而沃尔玛计划在2027年1月之前从其自有品牌中移除这些成分。