Kellogg to Remove Artificial Dyes from Cereals by Year-End
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, a year ahead of its original 2027 deadline.
- The company will use fruit- and vegetable-based juices for coloring its cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision responds to consumer demand for simpler, recognizable ingredients and pressure from retailers and advocacy groups.
Kellogg said it will remove artificial colors from all its cereals by the end of this year, moving the deadline up from 2027. The company has identified fruit- and vegetable-based juices to provide the colors for its cereals like Froot Loops and Apple Jacks.
In addition to removing artificial dyes, Kellogg will also eliminate BHT, an artificial preservative, from the few cereals that still contain it. The company stated that it is responding to increasing consumer demand for foods made with simple, recognizable ingredients.
Kellogg has faced ongoing pressure to remove artificial ingredients from its cereals, which it has already done in other countries. Retailers like Target and Walmart have also been pushing for the removal of artificial colors from their products, with Target planning to stop selling such cereals by the end of May.
凯洛格将在年底前移除谷物中的人工染料
凯洛格表示将在今年年底前移除所有谷物中的人工染料，将截止日期提前至2027年。该公司已确定使用水果和蔬菜汁为Froot Loops和Apple Jacks等谷物提供颜色。
除了移除人工染料，凯洛格还将从少数仍含有BHT的谷物中消除这种人工防腐剂。公司表示，这是为了回应消费者对简单、可识别成分的日益需求。
凯洛格面临着持续的压力，要求其移除谷物中的人工成分，而该公司在其他国家已对此进行了调整。像Target和Walmart这样的零售商也在推动其产品中移除人工颜色，Target计划在5月底之前停止销售此类谷物。