Trump Media scales back side businesses, doubles down on Truth Social and Trump
- Trump Media is unwinding much of its expansion into unrelated businesses and focusing again on Truth Social and services tied to President Donald Trump.
- The company plans to sell early access to Trump’s social media posts through a new service called Truth API, which it says could lift revenue significantly.
- Chief executive Kevin McGurn said several high-speed trading firms have already signed up, paying between $60,000 and $100,000 a month.
- Trump Media reported a loss of $238 million for the quarter ended June 30 and has lost more than $1 billion since the start of last year.
- The company’s stock has fallen sharply since its 2024 listing, and investors remain unconvinced about its long-term prospects.
Trump Media & Technology, the parent company of Truth Social, is pulling back from several side ventures it had launched to broaden its business beyond social media. Those efforts included online betting, finance, investment funds, bitcoin storage and nuclear energy, but the company has not used them to stabilize its stock.
Instead, it is moving back toward its core platform and adding a paid service that gives customers faster access to President Trump’s posts. The new product, Truth API, is aimed at traders and other data users who value speed, and the company says it has already signed a small group of customers.
The company says the service could materially lift revenue, but the business still faces major financial and political risks. Trump Media reported another large quarterly loss, remains dependent on financing arrangements, and continues to face ethics concerns over selling access tied to a sitting president. For markets, the news is mixed but overall close to neutral: the new revenue line may support the stock, while continued losses and uncertainty around Trump’s future role still weigh on sentiment.
特朗普媒体收缩部分业务，转而加码 Truth Social 和特朗普本人
特朗普媒体科技集团是 Truth Social 的母公司，正在收缩此前为了拓展业务而推出的几条非核心赛道。公司曾涉足网络博彩、金融、投资基金、比特币托管和核能等领域，但这些业务并没有帮助稳定股价。
公司现在重新回到其核心平台，并推出一项付费服务，让客户更快获取特朗普总统的帖文。新产品 Truth API 面向交易员等重视信息时效的用户，公司称已经签下少量客户。
公司表示，这项服务可能明显增加收入，但它仍面临重大的财务和政治风险。特朗普媒体刚公布又一个季度亏损，并且仍依赖融资安排；围绕“向用户出售与在任总统相关的提前信息”也持续引发伦理争议。对市场而言，这则消息对股价的影响偏中性：新收入来源可能带来支撑，但持续亏损和不确定性仍会压制投资者情绪。