X Launches New Creator Revenue Sharing Program: The Era of Reposting and AI Exploitation Ends
- X has announced the closure of new sign-ups for its Creator Revenue Sharing program, with existing earnings ending on September 7.
- The new program, Original Content Rewards, will open applications on September 8, requiring all current participants to reapply.
- The new plan changes the payout structure to focus on 'qualified impressions' from Premium subscribers, rather than ad revenue sharing.
- Original content is now strictly defined, excluding reposts and AI-generated content without proper disclosure.
- The program introduces compliance measures, with penalties for violations, including bans for publishing AI-generated war-related videos without disclosure.
On August 7, X officially announced the closure of new sign-ups for its Creator Revenue Sharing program. Existing participants will see their earnings end on September 7, with final payouts expected by September 11. The program is being replaced by a new initiative called Original Content Rewards, which will open applications on September 8. All current participants are required to reapply, as there will be no automatic transition to the new program.
The new program introduces significant changes to the way creators earn money. Instead of relying on ad revenue sharing, payments will now be based on 'qualified impressions' from Premium subscribers. This means that only views from Premium users who see a post in their home timeline will count, and the post must be at least 50% visible. The old incentive structure, which allowed for a wide range of reposted and AI-generated content, has been deemed ineffective.
Additionally, the new program clearly defines what constitutes original content, emphasizing that it must reflect the creator's own voice and perspective. Content that is merely copied or slightly modified will not qualify. New compliance measures have also been introduced, which include penalties for violations, particularly regarding the use of AI-generated content related to sensitive topics such as war. This shift aims to encourage creators to produce original work and drive more subscriptions to X's Premium service, thereby increasing the overall revenue pool for creators.
X推出新的创作者收入分享计划：重塑转发和AI剥削的时代
8月7日，X正式宣布停止新的创作者收入分享计划的注册。现有参与者的收益将在9月7日结束，最终付款预计在9月11日到达。该计划将被一个名为原创内容奖励的新计划取代，该计划将于9月8日开放申请。所有现有参与者都需要重新申请，因为不会自动过渡到新计划。
新计划对创作者的收入方式进行了重大调整。支付不再依赖广告收入分享，而是基于来自高级订阅用户的“合格印象”。这意味着只有在高级用户的主页时间线中看到的帖子才会计算，并且帖子必须至少可见50%。旧的激励结构允许广泛的转发和AI生成内容，被认为效果不佳。
此外，新计划明确了什么构成原创内容，强调必须反映创作者自己的声音和视角。仅仅复制或稍微修改的内容将不符合资格。还引入了新的合规措施，包括对违反规定的处罚，特别是涉及敏感话题如战争的AI生成内容。这一转变旨在鼓励创作者制作原创作品，并推动更多用户订阅X的高级服务，从而增加创作者的整体收入池。