X Launches New Creator Revenue Sharing Program: The Era of Reposting and AI Exploitation Ends
- X has announced the closure of new sign-ups for its Creator Revenue Sharing program, with existing earnings ending on September 7.
- The new program, called Original Content Rewards, will open applications on September 8, requiring all previous participants to reapply.
- The new program emphasizes original content creation, defining it as content that reflects the creator's own voice and expertise.
- The payout structure has shifted from ad revenue sharing to payments based on 'qualified impressions' from Premium subscribers.
- Creators must meet new thresholds, including 500 verified followers and 500,000 impressions from Premium users over the past 90 days.
On August 7, X officially announced the closure of new sign-ups for its Creator Revenue Sharing program, with existing participants' earnings set to end on September 7, and final payouts expected by September 11.
The new program, named Original Content Rewards, will open for applications on September 8, requiring all participants from the old program to reapply without an automatic transition.
The shift in focus aims to encourage creators to produce original content rather than maximizing personal income, as the previous incentive structure was criticized for promoting reposting and AI-generated content.
The new payout mechanism will be based on 'qualified impressions' from Premium subscribers, rather than ad revenue, and creators must meet specific thresholds to qualify for participation.
X推出新的创作者收入分享计划：重塑内容创作环境
8月7日，X正式宣布停止新的创作者收入分享计划的注册，现有参与者的收益将于9月7日结束，最终支付预计在9月11日到达。
新的计划名为原创内容奖励，将于9月8日开放申请，要求所有旧计划的参与者重新申请，没有自动过渡。
这一重点转变旨在鼓励创作者制作原创内容，而不是最大化个人收入，因为之前的激励结构被批评为促进了转发和AI生成内容。
新的支付机制将基于Premium用户的“合格印象”，而非广告收入，创作者必须满足特定门槛才能参与。