Good Good Golf pulls video after criticism that it depicts violence against women
- Good Good Golf posted and then deleted a video that depicted a man shoving a woman to the ground.
- The video was criticized for portraying violence against women.
- Good Good issued an apology stating the video did not align with their brand values.
- Callaway Golf, a partner of Good Good, expressed disappointment over the content and supported the apology.
- The PGA Tour emphasized its commitment to inclusivity and respect, stating the video did not reflect their values.
Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver. The video was deleted by Good Good and Callaway after criticism that it portrayed violence against women, though clips of the ad still circulated on social media after the official accounts took it down.
Good Good apologized in a statement on social media, saying, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize."
Callaway Golf also released a statement expressing disappointment over the content and appreciation for Good Good addressing the issue. The PGA Tour stated that it does not condone violence in any form and that the deleted video does not reflect their values or commitment to inclusivity and respect.
Good Good Golf因批评其视频描绘对女性的暴力而删除视频
Good Good Golf是今年秋季新PGA巡回赛活动的标题赞助商，他们发布并随后删除了一段为Callaway驱动器制作的视频，视频中一名男性将一名试图触碰其新驱动器的女性推倒在地。该视频因描绘对女性的暴力而受到批评，Good Good和Callaway在删除视频后，尽管该广告的片段仍在社交媒体上流传。
Good Good在社交媒体上发表声明道歉，称：“我们在我们的频道上发布了一段视频，最终描绘了与我们品牌价值观不符的行为。我们已经将该内容删除，并真诚道歉。”
Callaway Golf也发表声明，对该内容表示失望，并对Good Good处理此事表示赞赏。PGA巡回赛表示，他们不容忍任何形式的暴力，且被删除的视频不反映他们的价值观或对包容性和尊重的承诺。