Good Good Golf pulls video after criticism that it depicts violence against women
- Good Good Golf posted a video for a Callaway driver that depicted a man shoving a woman to the ground.
- The video was deleted after criticism for portraying violence against women.
- Good Good issued an apology stating that the video did not align with their brand values.
- Callaway Golf expressed disappointment with the content and emphasized their commitment to inclusivity.
- The PGA Tour stated that the video does not reflect their values or commitment to a welcoming environment.
Good Good Golf, the title sponsor of a new PGA Tour event, posted and then deleted a controversial video for a Callaway driver. The video showed a man shoving a woman to the ground after she reached for the driver, leading to public backlash regarding its portrayal of violence against women.
In response to the criticism, Good Good issued an apology on social media, stating that the video did not align with their values as a brand and reaffirming their commitment to inclusivity in golf.
Callaway Golf, which partnered with Good Good in 2023, also expressed disappointment over the content and looked forward to collaborating on creating a more inclusive environment in the sport. The PGA Tour emphasized that the deleted video does not reflect their values or commitment to a welcoming atmosphere for all participants.
Good Good Golf因批评其视频描绘对女性的暴力而删除视频
Good Good Golf是新PGA巡回赛活动的冠名赞助商，发布并随后删除了一段有争议的关于Callaway球杆的视频。该视频显示一名男子将一名女子推倒在地，因她伸手去拿球杆，引发公众对其描绘对女性暴力的批评。
对此，Good Good在社交媒体上发表声明道歉，称该视频与他们的品牌价值观不符，并重申他们对高尔夫包容性的承诺。
与Good Good在2023年合作的Callaway Golf也对该内容表示失望，并期待与其合作，共同营造一个更具包容性的运动环境。PGA巡回赛强调，删除的视频不反映他们的价值观或对所有参与者营造欢迎氛围的承诺。