Kellogg says it's removing artificial dyes from cereals by the end of this year
- Kellogg will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule.
- The company has identified fruit- and vegetable-based juices to provide colors for its cereals.
- Kellogg is also removing BHT, an artificial preservative, from its cereals.
- The decision comes after years of pressure from consumers and retailers to eliminate artificial ingredients.
- Retailers like Target and Walmart are also moving to stop selling cereals with artificial colors.
Kellogg announced that it will remove artificial colors from all its cereals by the end of this year, moving the timeline up by a year from its previous commitment to eliminate synthetic dyes by the end of 2027. The company has identified fruit- and vegetable-based juices that will be used to provide the distinctive colors for cereals such as Froot Loops and Apple Jacks.
In addition to removing artificial colors, Kellogg is also taking steps to eliminate BHT, an artificial preservative, from the small number of cereals that still contain it. This decision is part of a broader trend where consumers are increasingly seeking foods made with simple and recognizable ingredients.
Kellogg has faced significant pressure to remove artificial ingredients, particularly from its cereals, which it has already done in other countries. Retailers have also begun to enforce changes, with Target announcing it would stop selling cereals with artificial colors by the end of May and Walmart planning to remove such colors from its store brands by January 2027.
凯洛格公司宣布将在今年年底前从谷物中去除人工色素
凯洛格公司宣布将在今年年底前从所有谷物中去除人工色素，比原定计划提前一年，原计划是到2027年底去除合成染料。该公司已找到水果和蔬菜汁，将用于为如Froot Loops和Apple Jacks等谷物提供独特的颜色。
除了去除人工色素外，凯洛格还将从少量仍含有的谷物中去除人工防腐剂BHT。这一决定是消费者日益寻求简单且可识别成分的更广泛趋势的一部分。
凯洛格公司多年来面临着消除人工成分的重大压力，尤其是在其谷物产品上，而在其他国家已对此进行了调整。零售商也开始推动变革，塔吉特公司宣布将在5月底之前停止销售含有人工色素的谷物，沃尔玛则计划在2027年1月之前从其自有品牌中去除此类色素。