Kellogg to Remove Artificial Dyes from Cereals by Year-End
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, a year ahead of its previous schedule.
- The company has identified fruit- and vegetable-based juices to replace synthetic dyes in cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision comes in response to consumer demand for simpler ingredients and pressure from retailers and advocacy groups.
Kellogg announced on Thursday that it will remove artificial colors from all its cereals by the end of this year, a move that comes a year ahead of its previous commitment to phase out synthetic dyes by the end of 2027.
The company has identified fruit- and vegetable-based juices to provide the distinctive colors for cereals like Froot Loops and Apple Jacks. Additionally, Kellogg is investing in new equipment to facilitate the transition to natural colors.
Kellogg is also removing BHT, an artificial preservative, from the small number of cereals that still contain it. This change aligns with growing consumer demand for foods made with simple, recognizable ingredients.
The decision follows years of pressure on Kellogg to eliminate artificial ingredients from its cereals, a change that has already been implemented in other countries like Canada. Retailers such as Target and Walmart have also announced plans to stop selling cereals with artificial colors, further influencing Kellogg's decision.
凯洛格将在年底前从谷物中去除人工染料
凯洛格于周四宣布将在年底前从所有谷物中去除人工染料，这一举措比之前承诺的2027年底提前了一年。
公司已确定使用水果和蔬菜汁为Froot Loops和Apple Jacks等谷物提供独特的颜色。此外，凯洛格正在投资新设备以便顺利过渡到天然色素。
凯洛格还将从少数仍含有BHT的谷物中去除这种人工防腐剂。这一变化符合消费者对简单、可识别成分食品日益增长的需求。
这一决定是在凯洛格面临多年来的压力后做出的，要求其消除谷物中的人工成分，这一变化在加拿大等其他国家已经实施。零售商如Target和Walmart也宣布计划停止销售含有人工色素的谷物，进一步影响了凯洛格的决定。