Kellogg says it's removing artificial dyes from cereals by the end of this year
- Kellogg will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule.
- The company has identified fruit- and vegetable-based juices to provide colors for cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision follows consumer pressure and commitments made in agreements with state officials.
- Retailers like Target and Walmart are also moving to eliminate artificial colors from their products.
Kellogg announced that it will remove artificial colors from all its cereals by the end of this year, accelerating its previous timeline set for 2027. The company has found fruit- and vegetable-based juices that will be used to maintain the distinctive colors of products like Froot Loops and Apple Jacks.
In addition to removing artificial colors, Kellogg will also eliminate BHT, an artificial preservative, from the small number of cereals that still contain it. This move comes as consumer demand for simpler and more recognizable ingredients has increased.
Kellogg has faced ongoing pressure to eliminate artificial ingredients, which it has already done in other countries. Earlier this year, retailers such as Target and Walmart announced plans to stop selling cereals with artificial colors, further influencing Kellogg's decision.
凯洛格表示将在年底前从谷物中去除人工色素
凯洛格宣布将在年底前从所有谷物中去除人工色素，提前了原定于2027年的时间表。该公司已找到水果和蔬菜汁，将用于保持Froot Loops和Apple Jacks等产品的独特颜色。
除了去除人工色素，凯洛格还将从少数仍含有BHT的谷物中去除这种人工防腐剂。这一举措是在消费者对简单和可识别成分的需求增加的背景下做出的。
凯洛格面临着持续的压力，要求消除人工成分，这在其他国家已经实现。今年早些时候，零售商如Target和Walmart宣布计划停止销售含有人工色素的谷物，进一步影响了凯洛格的决定。