Kellogg to Remove Artificial Dyes from Cereals by Year-End
- Kellogg announced it will remove artificial colors from all its cereals by the end of this year, ahead of its previous deadline of 2027.
- The company will use fruit- and vegetable-based juices to provide color for cereals like Froot Loops and Apple Jacks.
- Kellogg is also removing BHT, an artificial preservative, from the few cereals that still contain it.
- The decision follows consumer demand for simpler, recognizable ingredients and pressure from retailers like Target and Walmart.
Kellogg announced on Thursday that it will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule. The company had previously stated in August that it would eliminate synthetic dyes by the end of 2027.
Kellogg has identified fruit- and vegetable-based juices that will provide the distinctive colors for cereals such as Froot Loops and Apple Jacks. Additionally, the company is investing in equipment to facilitate the transition to natural colors.
The decision to remove artificial colors comes amid increasing consumer demand for foods made with simple and recognizable ingredients. Kellogg has faced pressure for years to eliminate artificial ingredients from its cereals, a move it has already implemented in other countries like Canada.
凯洛格将在年底前移除谷物中的人工色素
凯洛格于周四宣布，将在今年年底前移除所有谷物中的人工色素，提前于原定的截止日期。该公司在去年八月曾表示，计划在2027年底前消除合成染料。
凯洛格已确定使用水果和蔬菜汁为Froot Loops和Apple Jacks等谷物提供独特的颜色。此外，该公司还在投资设备，以便顺利过渡到天然色素。
移除人工色素的决定是响应消费者对简单、可识别成分的需求。凯洛格多年来面临压力，要求其从谷物中去除人工成分，这一举措在其他国家如加拿大已经实施。