X Launches New Creator Revenue Sharing Program: The Era of Reposting and AI Exploitation Ends
- X has closed new sign-ups for its Creator Revenue Sharing program, with existing earnings ending on September 7.
- The new program, Original Content Rewards, will open for applications on September 8, requiring all participants to reapply.
- The new program emphasizes original content, defining it as material created by the user that reflects their own perspective or expertise.
- Participants must meet new thresholds of 500 verified followers and 500,000 impressions from Premium users in the past 90 days to qualify.
- The changes aim to reduce reposting and AI-generated content, shifting the payout structure from ad revenue to Premium user impressions.
On August 7, X announced the closure of new sign-ups for its Creator Revenue Sharing program, stating that existing participants' earnings will end on September 7, with final payouts expected by September 11. The program will be replaced by a new initiative called Original Content Rewards, which opens for applications on September 8, requiring all current participants to reapply without an automatic transition.
The new program aims to address issues with the previous incentive structure that encouraged reposting and AI-generated content. It defines original content as material that users create themselves and emphasizes that only views by Premium subscribers on their home timelines will count towards earnings.
To qualify for the new program, participants must meet certain thresholds, including having at least 500 verified followers and 500,000 impressions from Premium users over the past 90 days. The changes are designed to incentivize creators to produce original content and drive subscriptions to X's Premium service, reflecting a shift in the platform's revenue model.
X推出新的创作者收益分享计划：转发和AI剥削时代结束
8月7日，X宣布关闭创作者收益分享计划的新注册，表示现有参与者的收益将于9月7日结束，最终支付预计在9月11日到达。该计划将被一个名为“原创内容奖励”的新计划取代，该计划将于9月8日开放申请，所有当前参与者必须重新申请，且没有自动过渡。
新计划旨在解决以前激励结构的问题，该结构鼓励转发和AI生成内容。它将原创内容定义为用户自己创作的材料，并强调只有Premium用户在其主页时间线上的观看次数才会计入收益。
为了符合新计划的资格，参与者必须满足某些门槛，包括至少拥有500个验证的关注者和过去90天内来自Premium用户的50万次印象。这些变化旨在激励创作者制作原创内容，并推动对X的Premium服务的订阅，反映了平台收入模式的转变。